Case Study: Bruce Clay MENA has been acquired by Incubeta

We are delighted to announce that RI Advisory has acted as the exclusive financial advisor to Bruce Clay MENA on its acquisition by Incubeta.

Bruce Clay MENA, which was established in Dubai in 2015, excel in offering performance marketing built on data driven creative solution. Incubeta is a global power house in digital media. Both hit it off from the beginning. The two companies, of world class standards and output, are strategically aligned and share same vision and work ethics. It was only a matter of time before the agreement was signed following a carefully planned and executed RI Advisory process in which a number of potential partners who could meet the shareholders’ objectives were identified and engaged.

Covid-19 was a challenge, no doubt, but also an opportunity to demonstrate the resilience and hard work that goes into achieving sustainable success.

This deal is important for the marcoms industry in MENA whether you are a buyer or a seller. It shows how meticulous planning and the right advice can give a distinct advantage especially to sellers who might otherwise not be able to unlock the full value they have built in their agency or technology driven communication firm.