Case Study: Persuasion Technologies has been acquired by Incubeta Holdings

We advised Persuasion Technologies in their acquisition by Incubeta Holdings

By Jamie Kefford

Introduction

We are delighted to announce that RIAdvisory has successfully advised Persuasion Technologies, a leading Google Cloud-certified partner agency in Malaysia and Southeast Asia, on its strategic acquisition by Incubeta Holdings. This acquisition marks a significant milestone in the growth journey of Persuasion Technologies, enhancing their capability to expand beyond Southeast Asia and tap into new global markets.

Background

Persuasion Technologies has been at the forefront of digital marketing innovation in Southeast Asia, leveraging Google Cloud technologies to deliver exceptional results for their clients. Recognizing the need for a strategic partner to accelerate growth and broaden their market reach, the founders of Persuasion Technologies sought the expertise of RIAdvisory.

Role of RIAdvisory

RIAdvisory played a pivotal role in navigating the complex acquisition process. Their deep understanding of both Incubeta Holdings and the regional market dynamics enabled them to provide invaluable guidance to the shareholders of Persuasion Technologies.

Strategic Fit

The acquisition of Persuasion Technologies by Incubeta Holdings is a strategic fit that promises significant synergies and growth opportunities. Incubeta Holdings, with its extensive global client base, combined with Persuasion Technologies’ regional expertise, sets the stage for a new era of marketing effectiveness in the APAC region. The combined entity is poised to drive innovation and deliver enhanced value to clients through the following initiatives:

• AI-Driven Marketing Effectiveness: Leveraging the power of AI, data science, and advanced analytics, the combined entity will drive a new era of marketing effectiveness. This will enable clients to achieve better targeting, personalization, and overall campaign performance.
• Center of Excellence for Marketing AI: Establishing a center of excellence for marketing AI on the Google Cloud platform in the APAC region will be a key focus. This center will extract maximum value from Google marketing activities, offering cutting-edge solutions to clients.
• Advanced Customer Insights: By utilizing advanced customer data analytics, the combined entity will help clients gain deeper insights into their customer base. This will facilitate better-informed decision-making and more effective marketing strategies.

Conclusion

The strategic acquisition of Persuasion Technologies by Incubeta Holdings, facilitated by RIAdvisory, marks the beginning of an exciting new chapter for both companies. This partnership is set to drive significant growth and innovation in the APAC region, delivering unparalleled value to clients and setting new benchmarks in the digital marketing landscape.

About RIAdvisory

RIAdvisory is a leading international advisor on M&A and corporate growth to the global marketing and technology sectors, focused on APAC and MENA. With extensive experience and deep industry knowledge, RIAdvisory provides end-to-end support to clients, ensuring successful outcomes in complex transactions.

About Persuasion Technologies

Persuasion Technologies is a Google Cloud-certified partner agency based in Malaysia, known for its expertise in digital marketing and data-driven solutions. The company has a strong presence in Southeast Asia and a track record of delivering exceptional results for its clients.

About Incubeta Holdings

Incubeta Holdings is a global digital marketing group with a focus on driving business growth through innovative marketing solutions. With a presence in multiple markets worldwide, Incubeta Holdings leverages advanced technologies and strategic insights to deliver outstanding results for its clients.