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Case Study

RIAdvisory has advised ADK Global on its acquisition of Rage Communications, a leading digital agency based in India

By Sunil Gupta

RIAdvisory is pleased to announce that it has advised ADK Global, the international communications network headquartered in Japan, on its acquisition of Rage Communications Pvt.Ltd., a leading digital marketing services agency headquartered in Chennai, India, with operations across Singapore, Australia and the UK.

ADK Global was in the process of strengthening its digital services and extending its digital footprint across APAC, and in this quest approached RIA in 2019 to assist it in identifying and connecting with the leading digital players in India, which is a key market for them.

RIA was able to introduce them to the leading agencies across all the major cities of India, providing them in-depth information and insights on each of them, and working closely with them to identify the agency which would be the most suitable partner for them, in both cultural and capability terms, to enable them to fulfil their strategic and business objectives not just in India but across APAC.

ADK Global was looking to acquire a reputable and successful digital marketing agency in India to further its strategic corporate expansion plans in APAC. ADK Global appointed RIA on the back of its experience, reach, reputation and the belief that it would deliver a wide range of credible candidates from which to select the right partner, and that is exactly what RIA did. The level of deep knowledge of the market, the candidate companies and their management was excellent, and the support and quality from the RIA team throughout the process was of the highest professional calibre.

RIA has been with us every step of the way, from defining the universe of candidates, providing in-depth information, to the actual meetings, through the discussions and negotiations, and the final selection of the right partner. RIA was always on hand to offer valuable advice across all aspects of the transaction and our business. RIA added value at every stage of the process and delivered the result that we as an organization wanted. We would not hesitate to recommend them to others. ADK Global would have no hesitation in selecting RIA for future transactions and we clearly state that RIA is a very experienced M&A partner to have on board."

Masato Suematsu

CEO of ADK Thai Holding Ltd.

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