Case Study
Situation
Splash Interactive Group was founded in 2000 by Lee Kuok Ming, Chang Lu Lyn and Tan Kay Kin in Singapore. By 2013, the firm had expanded with additional offices in China, Malaysia, Hong Kong and Vietnam.
Opportunity
Splash Interactive Group holds a unique position among independent digital firms in Asia, being strongly positioned in both Southeast Asia and China (whereas all competition focuses on either one area or the other). We were appointed to evaluate strategic options for Splash Interactive Group and to initiate a competitive sale process. The Principals were looking to find a partner to help leverage and increase the rate of growth across the strong foundation of their network.
Outcome
We identified, approached and managed offers from a number of potential partners before Splash Interactive Group chose The Mission Group as its preferred partner to work closely with. This is the first acquisition by The Mission Group in Asia-Pacific, which opens the way for Splash Interactive Group to work closely with their digital teams in the UK offices and Splash Interactive Group will also work with The Mission Group’s clients who are increasingly active in the region – the synergies are considered to be enormous.
RIAdvisory introduced a number of potential partners to us and we had received a number of interesting offers but this one really worked for us. Through this process we learnt a lot about what forms of partnerships work for us.
The synergies are plentiful and we believe that with the help and resources of Bray Leino and The Mission Marketing Group, we can develop our business far quicker than would be the case on our own. More importantly we found a partner that we trusted and had a rapport with. Once introduced, the RIAdvisory Team worked hard to secure a deal structure which would work for both parties and successfully managed the process. We believe the partnership would not have happened if it wasn’t for the global reach and connections of RIAdvisory and we are grateful for their contribution.
Lee Kuok Ming
Group Ceo, Splash Interactive Group
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